A new chapter from False Hope Brand Co. is coming, along with a new shopping experience for our bamboo, hemp and organic cotton garments. Made exclusively in Chicago!

Silk-soft, breathable, fast-growing.

Durable, softens with every wear.

Grown without synthetic pesticides.

New life for ocean-bound plastics.

Responsibly sourced, lasting warmth.

Behind the collection is something rare: our own vertically integrated campus in Avalon Park, Chicago, where False Hope® and Ecoletics® will be designed, cut, sewn and finished, all under one roof. The "Asili" a Community Centric Luxury Fashion House.
Luxury and Sustainability were never meant to live apart.
Modified containers take shape into a working manufacturing campus in Avalon Park.
A reimagined False Hope® & Ecoletics® experience comes online.
Cut & sew begins in-house, in full view — the making, made visible.
Institutional hemp bedding opens the next chapter.

Slow production, honest sourcing and small runs mean we make only what we believe in, and stand behind every stitch of it.
From field to finish, we trace where our fibres come from and who brings them to life, so the people and places behind your clothes are never an afterthought.






Join the list for first word on the new False Hope® & Ecoletics® — first looks, private events, and the opening of our Chicago campus.
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